At LINNEA, Giving Tuesday is more than a moment on the calendar. It is a continuation of our belief that light, care, and connection have the power to shift the world around us. Each year, we honor this day through the Giving Light Initiative, our commitment to supporting organizations that create meaningful, long lasting impact in their communities.
This season, we are proud to support Bring Change 2 Mind, a nonprofit dedicated to ending the stigma that surrounds mental health. Their mission resonates deeply with our values. Just as fragrance fills a room with warmth and presence, open dialogue brings clarity, comfort, and understanding to people who need it most.
A Mission Rooted in Light and Care
The heart of Bring Change 2 Mind is simple yet powerful: create a world where no one feels alone in their mental health journey. Their programs champion empathy, peer connection, and education, especially among young people who are seeking a place where they can express themselves without fear or judgment.
Their impact is profound. School communities nationwide are using BC2M tools to support mental health conversations and create safe, encouraging environments for students.
Bring Change 2 Mind Key Facts
• Peer led mental health clubs in schools across the country
• Safe spaces that teach connection, understanding, and emotional wellness
• National awareness campaigns that normalize conversations about mental health
• Real stories that reduce stigma and encourage seeking help
• Evidence based programming that increases mental health literacy among youth
Core Statistics
• Over 13,000 students currently participate in Bring Change 2 Mind high school programs
• Schools report significant increases in peer support and emotional awareness
• Programs show improved student confidence in discussing mental health and accessing resources
• BC2M outreach campaigns have reached millions of individuals and families nationwide
Why This Work Matters
Mental health impacts every community and touches every life. Bring Change 2 Mind continues to elevate the importance of early intervention, supportive environments, and honest storytelling. Their work is a reminder that small acts of courage such as speaking up, listening, or reaching out can change the trajectory of a person’s life.
For us, this aligns deeply with the purpose behind the Giving Light Initiative. We believe in the transformative nature of simple rituals and thoughtful giving. Light has always been a symbol of hope, warmth, and presence. Supporting BC2M allows that light to extend far beyond our homes and into the hearts of young people who need it.
On Giving Tuesday, 10% of net proceeds from LINNEA purchases will benefit Bring Change 2 Mind. Your choice to gift or bring fragrance into your space becomes a gesture of support, advocacy, and compassion. Together, we can help open doors to healing, understanding, and connection for thousands of students and families.
Resources from Bring Change 2 Mind
Bring Change 2 Mind provides a range of trusted mental health resources for individuals, families, and educators, including:
• Mental health education materials
• Videos and stories shared by mental health advocates
• Peer to peer support frameworks for schools
• Tools for starting open conversations at home and in classrooms
• Information on how to begin a BC2M club in your community
To explore these resources, learn more about their impact, or find ways to get involved, visit Bring Change 2 Mind at www.bringchange2mind.org.
Continuing the Giving Light Journey
As we honor Giving Tuesday, we invite you to join us in shining a light on mental health, compassion, and community. Every fragrance you bring into your space or choose as a gift becomes part of a wider story a story of giving, connection, and hope.
The Giving Light Initiative remains at the center of who we are. Thank you for helping us carry that light forward.