inside linnea

Our Story

the beginning

It all began in 2009 when Lynn Manley first created Linnea's Lights® - a luxury brand of home fragrances built upon a foundation of quality, craftsmanship, and a sincere interest in intelligent and sustainable design. The identity pays homage to the family's rich Swedish heritage and strong matrilineal lineage. In 2012, Lynn passed the torch to her daughter, Laura Cler, whose strong business acumen coupled with her passion, integrity, and imagination have taken Linnea's Lights® from a hobby and transformed it into LINNEA® - a symbol of Swedish savoir-faire.

The Meaning

The stories LINNEA® produce have a vibrancy and exoticism that encourage people to take part, almost transporting them to a different time and place. As part of the experience, LINNEA® fragrances are mementos that leave behind aromatic clues, hinting at an intriguing tale and serve as sensual triggers to stimulate the imagination - actively engaging person, memory, and experience to fill in the gaps to the story.

Our Standard

LINNEA's® story is one of heritage, passion, and integrity. From their fragrance oils and domestically grown soy wax to their locally-sourced packaging materials, all products are eco-friendly, cruelty-free, and feature only the highest quality of ingredients free from harsh chemicals, endocrine disruptors, carcinogens , and phthalates LINNEA's® essence embodies four successive generations of inspiring women that have culminated into a shared vision that treads lightly with respect for the past, present, and future.

The Metamorphosis

2020 was a year of profound and meaningful change. Like many, we were touched by 2020, and remain centrically inspired by a spirit of hope. From humble beginnings of hand-pouring candles in our basement, the running thread of our Swedish heritage and Midwestern values carried us through the metamorphosis into LINNEA®.

In over a decade of bringing our beloved scents into countless homes and spaces, we realize we also became interwoven into your stories. We delight in evoking precious memories and transporting you to faraway places with LINNEA®.

LINNEA® is the culmination of our most meaningful moments and collected experiences. Thoughtful living underpins our creative process as we expand and explore new horizons. Our design philosophy is founded on a culture of curiosity and creating beautiful experiences. We believe luxury is sustainable, if mindful and meant for all.

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