A Year of Light, Care, and Collective Impact
At LINNEA, every year is shaped by small rituals. The lighting of a candle. The pause it invites. The quiet intention behind choosing something made with care.
2025 was a year defined by those moments and by what happened when they reached beyond the home.
This is our year, illuminated.
GIVING LIGHT, TOGETHER
Giving Light has always been more than an initiative. It is a belief that what we create can extend outward, touching communities, landscapes, and lives.
Because of our customers, partners, and community, 2025 became a year of meaningful impact.
Together, we:
• Planted 16,913 trees in partnership with One Tree Planted®, supporting global reforestation efforts
• Provided 77,136 meals through Gleaner’s Food Bank, helping nourish families and individuals facing food insecurity
• Raised over $50,000 for organizations doing vital work, including the Alzheimer’s Association, Bring Change To Mind, and the National Breast Cancer Foundation®
Each candle lit this year carried intention. Each purchase helped build something brighter.
LIGHT, CULTURE, AND COMMUNITY AT NEWFIELDS
In 2025, our partnership with Newfields deepened our connection to community through art, fragrance, and shared experience.
Through Winterlights and Styled for the Season at the historic Lilly House, LINNEA brought scent into spaces designed for gathering, reflection, and wonder. Fragrance became part of the story, enhancing the visual beauty with an invisible layer of warmth and memory.
Guests moved through rooms gently scented with Stardust, while the Gingerbread Kitchen welcomed visitors with Gather, creating an immersive sensory journey that honored tradition and togetherness. For Winterlights, LINNEA crafted a limited edition fragrance layered with bay leaf, sugared berries, and cedar wood, available exclusively at the Newfields Gift Shop, allowing visitors to carry the experience home.
THE SCENTS THAT DEFINED 2025
This year also marked meaningful evolution within our fragrance collections.
Lilac emerged as a spring standout, quickly becoming a runaway favorite and reaffirming the beauty of seasonal storytelling.
Hinoki found its place as a new classic. With its calming presence and timeless character, it shone across formats, particularly in the Large Candle and Reed Diffuser Kit.
As the year turned toward winter, we welcomed three new fragrances into our Holiday Collection, expanding the rituals of the season and inviting new traditions into homes.
These scents did not simply launch. They stayed.
A NEW WAY TO GIFT
In 2025, we reimagined how LINNEA is shared.
The introduction of LINNEA Gift Boxes brought curated, ready-to-gift beauty to every occasion, thoughtfully assembled with intention and ease.
Our partnership with Zest introduced a streamlined gifting portal designed to make thoughtful gifting effortless, whether sending to one recipient or many. With scheduling, personalization, and tracking built in, gifting became as considered as the objects themselves.
It was a new chapter in how care is delivered.
LOOKING AHEAD, WITH GRATITUDE
2025 reminded us that impact is built quietly, through consistency, care, and community.
We are deeply grateful to everyone who chose LINNEA this year. Your rituals supported forests, nourished families, funded research, and helped us create moments of beauty that extend far beyond a flame.
As we look ahead, our commitment remains the same: to create with integrity, to give with intention, and to continue lighting the way forward.
Thank you for being part of the light.
Laura Cler
Co-Founder and CEO